Hyper-Reality

Keiichi Matsuda | Colombia

short
6'
English subtitles

Audience Award

7,27/10

Be honest now: who will be checking what Pokémon are hiding at the Pluk locations? Augmented Reality, that’s what that digital layer over real life is called. This short shows the logical and frightening end point of the technology.

‘Augment’ actually means ‘increase’ or ‘improve’. But is it really an improvement if everything in life is a game – including forced in-app purchases? London-based artist Keiichi Matsuda went to Bógota to film this vision of the future, before giving it a kaleidoscopic digital hyper sauce.